Muddy Puddles

Play forever

Muddy Puddles is a British children’s clothing brand established more than 20 years ago.

Their mission is to connect growing explorers with nature by designing excellent quality, sustainable clothing that protects them in all weathers, is kind to our planet and the people who make them.

We were brought in to reinvigorate the Muddy Puddles brand, provide them with the tools for growth and launch their new sustainability framework.

The proposition ‘Play Forever’ was created, and informed the project– referencing the longevity of the sustainable clothing and endless childhoods spent outdoors.

We delivered a flexible kit of parts that included a bespoke font, colour palette and type style, tone of voice and language, packaging, digital assets and a brand tool kit and guidelines.

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