Love Triangle
Kneads, feeds & deeds
Three friends were inspired to create a delivery-first pizzeria with community at its core. For every pizza sold, a meal would be donated to the local food bank.
Creative thinkers, Dream Quickly, were inspired by a simple idea: we bring three things together to make something better. From the three founders, the core ingredients (cheese, tomato dough), to the objective of the business (kneads, feeds, deeds). The idea is embodied in the name, Love Triangle.
We were brought in to bring the brand to life. Rather than focus on the social enterprise nature of the business the identity is flavour-first, shot through with a sunny optimism. The logo embodies the proposition of three things coming together to form a whole using a joyful, nostalgic style of illustration.
With the core identity in place, the communication materials needed to be reactive and adaptable and needed to be produced in a way that could be managed in-house. We created a playful visual toolkit inspired by the core identity, with enough flex for comms to be created quickly for touchpoints from the largest mural to the smallest social feed.
The power of three plays a huge role in the development of this brand, which is also evident in the creative collaboration process. The Love Triangle founders, Interabang and Dream Quickly worked collaboratively to establish a strong brand and visual identity, but crucially, a business that is greater than the sum of its parts.
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