The Bryanston is the finest address in Europe, home to London’s ultimate super luxe apartments with sensational views of Hyde Park.
We created a brand uplift for the building’s Penthouse and Townhouse apartments.
We took the Hyde Park leaves used in The Bryanston collateral and created a gilded leaf asset. We rendered this digitally, meaning it had infinite iterations across print and digital touchpoints with motion brought into the latter.
Visually linking back to the main apartment marketing materials, the gold leaf perfectly communicated the uplift, whilst speaking of delicacy, intricacy and the all-important proximity to Hyde Park.
The brand was rolled out across a website, app, printed books and other marketing collateral.
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