Transforming technology

Ascent are a new Digital Transformation company, helping ambitious businesses create advantage with transformative technology.

We helped Ascent define an approachable, capable and straight-talking tone of voice which was reinforced with a simple, durable and uncluttered visual identity. At the core of this is their ‘A’ logo, crafted around the themes of energy, pathways and a journey.

The proposition of transformation was brought to life through the colour palette – a confident range of gradient colours –which was then supported by the bespoke image library.

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