Macmillan Cancer Up All Night
Campaign

Macmillan Cancer Up All Night
Campaign

Up All Night is a fundraising campaign to stay awake through the night on 12th July and raise money to support people living with cancer. When someone’s life has been shaken up by cancer, the fears and worries can be loudest at night, and Macmillan want to make their Support Line available around the clock so they can be right there with them, right through the night.

We were briefed to communicate the fun nature of the campaign, and also the breadth of activities participants could engage in to raise money – from TV marathons to more physical activities like dancing.