Jimmy’s mission is to bring proper off-the-shelf iced coffee to the people of the United Kingdom and beyond. We injected the packaging with a sense of fun – giving ‘Jimmy’ a strong tone of voice and employing retro styling using hand crafted typography and a playfulness throughout the identity.

Illustrations by Carl Stimpson

Sampling tray by Paul Horne

Project scope: identity / packaging / stationery / point of sale / uniform