Black Fire
Branding

Black Fire
Branding

In ancient Mexico the Gods sent down a lightning bolt to strike the heart of the agave plant and tequila was born. This divine inspiration informed the branding for Black Fire: a new shot drink infused with natural coffee, tequila and chilli to complete a trinity of perfection.

The logo encapsulates this story, drawing a visual link between the heaven-sent flames and the agave plant. The packaging then builds on this using an enigmatic, sacred-geometry inspired visual language to create the mysterious world of Black Fire.

Photography by Noble.
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