Jurassic World

Director Gareth Edwards transports us to an isolated equatorial island where three colossal dinosaurs hold the key to a breakthrough life-saving drug.

We developed a suite of creative assets that define this new world across merchandise, apparel, and consumer products. The design system blends elemental naturalism with post-modernist and futurist brutalism. It is grounded in bold composition, layered industrial details and natural elements that reflect the collision of nature and high-tech pursuit. The tone is elevated, authentic, and adventurous, designed to appeal to a broad age range without diluting the film’s intensity or style.

Every asset was shaped by three core principles: Colossal, Critical Mission and Land, Sea & Air. We delivered a complete design guide including colour palettes, font systems, type treatments and a suite of modular graphics. Built for flexibility and consistency, these tools support global licensing opportunities for the world’s biggest dinosaur brand.

Thanks to Michael, Jeremiah, Dylan and the team at Universal.