V.good
Branding

V.good
Branding

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V.good is a new vitamin supplement brand with a mission to help people live the longest possible lifetime in good health. Supporting both health maintenance and busy lifestyles they provide daily, portable sachets, each containing a combination of essential vitamin, mineral and nutrient capsules with no artificial fillers or nasties.

They asked us to create a brand and packaging that would challenge the vitamins and supplement sector – taking vitamin packaging from something buried at the back of the medicine cabinet to a more lifestyle-focussed brand that could sit proudly on your desk.

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The key to V.good’s offer is its simple delivery method – all of your daily supplements and vitamins collected in a single, convenient sachet.

We communicated this by creating a simple, minimal graphic language that cuts through traditional pharmaceutical visual cues and puts the focus on wellbeing. The linking dot between the letters in the logo becomes a graphic symbol for the supplements and provides a colour signpost to differentiate between future products.

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