Royal Mail
Classic Toys

Royal Mail
Classic Toys

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We were commissioned to create a set of 10 special stamps and collectibles, commemorating classic British toys – from the Merrythought teddy bear to Action Man.

It struck us that the packaging and graphics for the toys are as iconic as the toys themselves: there’s an element of theatre in opening the box, and we wanted to express this in the stamps. The set became an exercise in capturing the essence of the world of the toy, the playfulness of how they were experienced, and drawing on the distinct visual language of each subject.

Stamp photography by John Ross
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The first day cover and presentation pack were influenced by the language of vintage, visually rich toy catalogues. The pack expands on the stories of the toys featured on the stamps and features an essay on the history of the British toy industry.

Sindy photography by Rachel Godfroy
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