Motif
Branding

Motif
Branding

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Motif is a collective of artists, illustrators and mark-makers, passionate about fresh, creative design.

They wanted to produce premium mints in desirable, design-led packaging that would act as a showcase for their work and asked us to create a name, visual identity and packaging that would communicate this offer. The physical packs are pocket size tins, which are shareable, collectible and have a shelf life beyond their original purpose.

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Motif also work with artists outside their collective such as Anna Bu Kliewer, a mixed media artist living and working in London and working in both analogue and digital collage.

See more of Anna’s work here.

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The concept of continually refreshing the range of limited edition tins led to the name Motif, suggesting an idea that appears repeatedly in an artists work.

A Motif also describes a pattern, which led to the logo itself working as a repeatable arrangement. The logo’s placement moves across the pack on each range, both differentiating between the packs and implying a pattern.

Cues were taken from the world of art – such as artist’s series being numbered – and the label band is completely removable, leaving the canvas unadorned apart from a subtle corner logo emboss.

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Office desk working space - Flat lay top view mockup photo of working space with laptop, mock up smartphone and blank notebook on pastel background. Blue pink color background working desk concept.
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