Founded in the creative heart of Jersey City and inspired by British distilling traditions and flavours, Corgi Spirits is an independent small-batch distillery with a passion for producing spirits with a character as feisty, bold and dependable as their namesake breed.
We were tasked with creating a brand and packaging that would bring this offer to life in a playful way, whilst also communicating the founder’s British heritage to a Stateside audience.
Creative inspiration came from the tweed jackets sported by corgis and other petite pooches. Quintessentially British and distinctly premium in feel, tweed carries all the connotations Corgi was looking for. It also offered the flexibility and expansion needed to accommodate the new recipes, blends and spirits that Corgi produces.