Cold Brew Tea Co
Brew Tea Co asked us to help them launch a new product in their range – iced tea. The brief called for something with its own powerful identity, but that would also strengthen the parent brand & feel like part of the Brew family.
Unlike other extract-based iced drinks in the sector, Brew’s iced tea is made from their rolled whole leaves, fresh lemon juice and agave syrup. It is also cold brewed for 15 hours, a process that we made integral to the name – playfully adding a ‘Cold’ to the existing Brew Tea Co word mark and boldly signposting what makes it stand out from the competitors.